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5 Tips For Improving Your Product Photography

By: Alexa Schnon

1. Make sure you have decent photography equipment
For example, make sure you have a good camera. Even an iPhone is good to use because of all the different apps you can use to change the effects and edit the picture. Not only having a camera for the pictures is important but you never want to use a wide angle lens only because it will distort your product. Lastly, when it comes to the right equipment you need to make sure you are using the correct white balance, if the lighting is too dark or even too light it could affect the outcome of your photographs.

2. Make sure you are using the right background
For the most part the background can make or break your photograph. You don’t necessarily want a completely plain white background if the angle of your product appears in 2D. Even though sometimes a white background can add depth to your photographs. If your product is not the main purpose of your photo it will be distracting to your clients.

3. Set up the environment.
You want to keep in mind the size of your products and basing the stage for the picture off of the needs of the product. For example, if you are selling jewelry and you have a small pair of earrings you might want to refer to the floating method for the picture. In comparison to having a larger product, for example a lawn tool would need to be shown in-action in a yard.

4. Edit the results of your pictures
This gives you the opportunity to clean up your photos and make them look sharp. You would not want to buy a product with a blurry, poor quality photograph as the advertisement.

5. Lastly, make sure you never rush this process.
The key in getting good photographs is being patient. Take your time in every step of the process. Keep redoing the photos until you are happy with your results.